We are in a candidate-driven market which means there are more jobs than there are candidates to fill them. Regardless of the size of your business, if you’re only thinking about recruitment when a vacancy opens, you’re already behind and will find it a lot more challenging to hire with speed and accuracy.
Candidate attraction starts long before the vacancy exists and the job advert goes live.
Is your employer branding strong enough to attract top talent?
Are you showcasing your company culture, your employee success stories and journey?
Do your current employees advocate for your business? What about those who’ve left?
Is the way you talk about how you operate aligned with a company people would want to work for?
Your employer branding and reputation is part of your recruitment strategy – whether you mean it to be or not. It impacts how successful you are with attracting candidates, whether that’s directly or through a recruitment agency.
If you want to attract high-calibre candidates, you need to operate and be perceived as a high-calibre employer.
✅ Talk about how you work – not just what you do. Give people a real sense of your culture by talking about your values, how your team collaborates, and what day to day life looks like behind the scenes.
✅ Make sure your internal reality matches your external message. Candidates will speak to your team, read reviews, and do their homework – consistency builds trust.
✅ Show, don’t just tell. Use real employee stories, behind the scenes content, and leadership visibility to bring your employer brand to life.
If you were job hunting tomorrow, would you apply to your own business based on what you see and hear?
For more tips and guidance on attracting top talent in a competitive market, please do not hesitate to contact the Connectus Recruitment team.
0208 137 0676 | hello@connectusrecruitment.co.uk